Teaching In Socks


small sacrifices
September 14, 2008, 5:12 pm
Filed under: Japan, Teaching, Uncategorized | Tags: , , , , , , , ,
Coffee in Disguise

Coffee in Disguise

I’m not entirely sure which demographic this coffee targets. Clearly, the rainbow themed packaging would have a different connotation in the United States. I won’t even mention the Freudian “Suntory Boss” logo. Although, I will admit, on its own I think the Boss logo is cool– this may be inspired by the fact that on some of the ads, they use a picture of Tommy Lee Jones. I’ll drink any coffee that is Tommy Lee Jones approved.

Regardless, inside that purple top is a Transformers action figure. He is small and there is some assembly required, but he comes totally free with this coffee. Thus, I purchased the can and am now the proud owner of both a caffeine buzz, and empty rainbow coffee can and a Decepticon action figure. I am not surprised I fell for this gimmick, in spite of the packaging.

The ad wizards have known that  free robot action figures have been my Achillies heal in the past. It’s not like my house is swarming with them, but I am confident that somewhere in Corporate America there is a Dossier titled, “Ted and the McDonald’s ‘Free Toy Robot’  Happy Meal Giveaway:1988-89” that floats around and is occasionally cited in grandiose power point presentations.

I won’t go into too much detail, but with the exception of the time they interrupted “Muppet Babies” to show the protest in Tienanmen Square, all of my memories of that year consist of greasy hands and Chicken McNuggets. I may have consumed thousands of Chicken McNuggets.

In fact, if the advent of the TV-Talk Shows and Fast-Food backlash had come a bit earlier I’m sure my experience would have merited a free trip to the Maury Povich Show where studious audience members would have berated my parents with shameful insults while I, oblivious and greasy, played with robots 4-7. You can’t blame my parents though. My desire to collect the entire series of robots was instinctual, primal and  unstoppable.

Old habits die hard and I’m sure the next few weeks with my find my blood pumping caffiene and my apartmetn litered with preference-ambigous rainbow cans.

(Note: I now have two, and had to talk myself out of #3 this evening also, it appears this advertising agaency Suntory has chosen have recieved some accolades for their work: Award for Tommy Lee Jones)

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: